One of the UK’s leading providers of Microsoft CRM 4.0 have outlined the reasons why the system is better than one of its leading competitors. Genesis Communications have released a white paper which compares and contrasts the features of MS CRM and Salesforce in an attempt to show that Microsoft’s system is the better solution for businesses looking to implement CRM software.
Amongst the reasons for this supposed authority is CRM 4.0’s full integration with the Microsoft Office suite, including familiar applications such as Outlook, Word and Excel. This includes real-time access to data within CRM from any of the other applications in the suite.
Microsoft’s system also offers greater offline synchronisation, providing a more consistent user interface, compared to Salesforce which does not offer Outlook access in offline mode. Software specialists Microsoft also have the upper hand in terms of industry-specific vertical solutions and add-ons. These can be easily added to the Dynamics CRM framework in order to boost productivity and usability.
Using Microsoft’s versatile .NET framework, CRMdelivers comprehensive tools for developers to build on, in order to integrate with third-party applications.
Together with Microsoft SharePoint, Microsoft CRMoffers one of the most robust document sharing and collaboration solutions available.
A spokesperson for Genesis Communications commented on the whitepaper stating: “What we have attempted to do is provide a balanced comparison of Microsoft CRMand Salesforce.com. In this whitepaper we have not only highlighted the areas where Microsoft CRM is on top, but also the points where Salesforce comes out on top. This is a good resource for any businesses who are considering the implementation of CRM software.
To access the whitepaper, visit http://www.genesis.co.uk/crm4